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HELM ASHIBLIE

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​AlphaOneNiner was my call-sign as an Army company commander back in the 80s. Shortly after my last commission with a Recon unit, I sought to see the world and ended up spending some time in Milan, Italy. By the time I got to NYC in '89, I found myself in the fashion industry. I spent the next few years hawking designers brands from Armani to D&G to Karl Lagerfeld. It was quite the eye opener going from the military to the fashion industry!

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In 1996 I opened my first design studio in downtown NYC, servicing a number of designers. Shortly after 9-11 we moved down to Virginia and I turned my focus to product development for the law enforcement and military (LE/Mil) industry. Past products that I have designed and produced are currently in use with the FBI HRT, the Marines Force Recon, the DEA, members of our Air Marshals and selected special operations units worldwide.



​AlphaOneNiner is the latest project that I'm developing and a rather personal one. It's something of a coming to a full circle for me. It allows me to combine my love for product design & development, traveling and entrepreneurship.